Who is Tasha Lufti?
“Tasha Lutfi has the ability to breathe life into any vision or idea. She once said ‘show me a desert, and I will create Vegas’ signifying her knack to conceive brilliant design concepts from a wasteland. Currently, Tasha is bringing her vision and strategic insights to Microsoft as the Design Director of Outlook.
Twenty years of industry experience as a creative leader and co-founder of Womxn in Design at Microsoft has given Tasha a unique perspective, allowing her to examine the intersection of culture and product. She is passionate about creating experiences customers love and inspiring teams to achieve more with thoughtful, results-driven leadership. Tasha thrives on defining the unknown in product and people by elevating both beyond mere expectations to excellence.
During her sixteen-year tenure at Microsoft, Tasha was influential in rebuilding MSN several times and streamlining the customer journey for Microsoft customers. Her design vision was instrumental in imagining a world where any device is connected seamlessly to you and pioneering several strategic mobile initiatives for Microsoft helping customers complete tasks across all of their devices.
Prior to Microsoft, Tasha founded Genesis Se7en, a global design studio dedicated to crafting branding solutions and unique interactive experiences.
Generating awareness of diversity and gender-related issues fuels Tasha’s passion of elevating the influence of women leaders within the design industry. Using insights gained from over twenty years of industry experience, Tasha is shifting the conversation to challenge the intersection of creativity and diversity.” (source)
Tags: design director, diversity and inclusion, Microsoft, Seattle, Tasha Lufti